Recent research indicates that a large portion of floral consumers are willing to pay a little more if that means supporting their values. Dr. Coleman Etheredge, assistant professor of floral management at Mississippi State University, recently released the findings of his research project, titled “...

Red fruit color is associated with higher sales because color appeals to consumers. Apples with rich, dark color are perceived as having increased nutritional value and antioxidant properties. Dr. Macarena Farcuh, assistant professor of horticulture, University of Maryland, addressed fruit growers a...

“Knowing how to pay yourself can feel like one of those ‘Shouldn’t I know how to do this if I am running a business?’ kind of questions, but in reality, it’s a question that many farmers and ranchers have. And they don’t have a clear answer to,” said Eva Moss. Moss is the education program director ...

In their ongoing efforts to connect rural Americans across the country with existing mental health resources, Rural Minds recently partnered with the National Grange to present a webinar titled “Mental Health Benefits of Sleep, Nutrition, Exercise and Mindfulness.” Looking first at the mental health...

What sparked my interest in vegetable newsletters was one I received recently from UMass with two articles on the effect of the smoke from the wildfires in Canada on vegetable crops. One article came Dr. Gordon Johnson from the University of Delaware; the other, Dr. Steve Reiners of Cornell Universi...

Much has been written about product and experiential marketing where benefits and experiences are highlighted, sometimes over and above customer-based strategies. Identifying and developing plans for key target groups are essential for any marketing plan, but especially so for customer-driven advert...

Cultivate’s State of the Industry address begs frogs to beware of boiling water AmericanHort is a leader in its field because it has the capacity to employ top-notch experts to provide insights on how to plan and navigate the changing market climate for growers. Each summer during Cultivate, they ad...

DeFrancesco Farm in Northford, CT, has been owned and operated by one family since the early 1900s. Fourth generation farmer Mike DeFrancesco, who operates the farm today with his two brothers, explained the farm’s history. “My great-grandfather started the farm in 1903 with an acre or two and plant...

As summer unfolds, greenhouse growers are continually tracking their inventory and evaluating how their business is doing. How early did certain varieties sell through? On the flip side, what part of the crop production should be cut back next year? If you ask a greenhouse grower in the Midwest how ...