Lindsay Wilcox, marketing advisor for the Farmers Market Federation of New York, says when it comes to improving the farmer/customer interface at farmers markets, the “hit and hope” approach doesn’t win. “There’s a concern that farmers markets aren’t what they used to be,” said Wilcox. “Vendors are ...

Millennials are a very diverse generation, but they do share one identical trait: they prioritize convenience. What does this mean? It means that in order to attract Millennial customers, you must make it easy for them to buy from you. Convenience is important for all generations, but it is particul...

With so many different marketing streams available today and with each diverging toward many key target groups, keeping to the core theme of your business message is not always an easy task. While you are correct to adapt your promotions and advertising for different market segments, it is essential...

What does it take to be a successful, organic, reduced tillage farmer? What are the practices? What are the keys? Cornell Small Farm Program recently teamed up with Michigan State University and the University of Maine to offer results of the latest research on reduced tillage for small-scale organi...

WILLSBORO, NY — The farmer-driven Northern New York Agricultural Development Program has announced the results of 2016 vegetable research providing market growers with insight into the production challenges associated with the increasingly popular cherry-type tomatoes. The project report, which also...

A recent rainy day found Michelle Elston between flower fields and her office on her Carlisle, PA farm. “We’re planting almost every day here,” said Michelle, explaining one of the busiest times of year. Michelle, who holds a degree in plant science from Cornell University, talks about how she start...

Successful organic farming depends upon keeping pace with new development in research. But how useful is the research? How can researchers know that their efforts are helping organic farmers profit? Recently, e-Organic presented a webinar, “Taking Stock: Analyzing and Reporting Organic Research Inve...

Anyone with a pesticide applicator’s license has heard it: the label is the law. Tracy Harpster, Penn State extension educator, pesticide education program, says labels are not only the law but also include information about the appropriate personal protective equipment (PPE) for that product. “Labe...

“The pesticide label is the law,” said Rick Yates, “and there’s no wiggle room there.” Yates, who is the GGSPro technical services manager for Griffin Greenhouse Supplies, has been providing technical support for greenhouse and nursery growers for nearly a quarter century. “It is also important to r...