Floral businesses worldwide invited to join SAF’s Petal It Forward on Oct. 15

On Oct. 15, floral businesses across the U.S. will hand out free flowers to unsuspecting strangers as part of the Society of American Florists’ (SAF) 11th annual Petal It Forward event. Each recipient receives two flowers or bouquets: one to keep and one to give away, creating a “pay it forward” ripple effect of joy and happiness.