Actionable ways to advocate for real Christmas trees
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November 7, 2023

Actionable ways to advocate for real Christmas trees

John Armato is a senior partner and creative strategist with Fleishman Hillard, one of the world’s largest public relations firms. He’s currently working with the Real Christmas Tree Board (RCTB) to help Christmas tree growers become better spokespersons for their trees. The RCTB is a national research and promotion program appointed by the USDA Secretary and

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