Fourth generation growers take the lead

It takes persistence to start a farm, and the Rowley family of Cherry Hill Farms is keenly aware of the work their forebears did to begin the farm legacy. Today, Cherry Hill Farms, with operations in both Utah and Idaho, is in the process of turning over operations to younger family members. Curtis Rowley

Redefining tradition with Selmi’s

Courtney Llewellyn

June 1, 2026

In northwest Illinois, where fields flatten into horizon and seasons set the pace of life, Selmi’s Greenhouse & Family Farm stands as both a working f...

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Value at play: Incorporating children’s areas into your agritourism model

by Andy Haman

June 1, 2026

Play is important for children of all ages, and children’s play areas can become an integral part of your agritourism operation – but these spaces mus...

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Feelin’ groovy

by Sally Colby

June 1, 2026

Jared Hughes’s entry into the plant and greenhouse business happened naturally. During college, he propagated succulents on his parents’ property and ...

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Replace reactive watering with proactive planning

by Enrico Villamaino

June 1, 2026

At the most recent Cultivate Conference , growers packed together to soak up smart strategies on a deceptively simple subject: watering. In a session ...