Creating a vibe at Wildroot Flower Co.
“This is 100% about creating an experience for the customer. Agritourism is farming entertainment. Your job from the uptick is to entertain,” said Lyndsay Biehl. Biehl discussed the details of her U-pick flower operation at the Thriving Farmer Flower Summit. In 2016, after two decades in the horticulture industry, Biehl stepped away from her career